Spreading the Need for Eco-Friendly Consumption with a Friendly Approach
Vivid Scenes from the Office Introduction and Green Material Pop-Up Store
[Asia Economy Reporter Choi Seoyoon] SK Chemicals has launched its official YouTube channel for the first time and started spreading a culture of plastic use for the environment.
SK Chemicals, whose main businesses are chemicals and specialty pharmaceuticals, announced on the 1st that it has opened and will actively operate the YouTube channel "Chemistry of Chemistry and Bio".
The first released video introduces the EcoLab office and break spaces in the building where the headquarters and research institute are located through an episode of the YouTube manager who joined SK Chemicals struggling to produce the launch video, and captures the vivid scene of the green material pop-up store exhibited at Hyundai Department Store Pangyo branch at the end of last year.
It is evaluated that the somewhat stiff and conventional corporate culture and chemical business items were presented in a B-grade sensibility to approach the audience in a friendly manner.
SK Chemicals officially opened its official YouTube channel on the 1st. The launch video features an introduction to SK Chemicals' headquarters and the Eum popup store event held at the end of last year. The photo shows key scenes from the launch video. [Photo by SK Chemicals]
The company plans to continuously upload ▲the necessity and advantages of green materials such as recycled plastics and bio-materials ▲campaigns for environmentally friendly consumption habits ▲pharmaceutical, bio business and health information ▲ESG and recruitment-related information through this channel.
Jeon Seongcheol, Head of Communications at SK Chemicals, said, “For the coexistence of plastics and the global environment, it is essential to have consensus and participation from many stakeholders, including consumers who use chemical products, along with technological development such as recycling,” adding, “We will communicate in a friendly manner through YouTube so that many people can take interest in solving plastic problems and work together to resolve environmental issues.”
The official SK Chemicals channel can be found by searching keywords such as ‘SK Chemicals’ and ‘SK Chemicals V-logo’ on YouTube, and can also be accessed through the SK Chemicals website.
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