First Public Institution Channel under Ministry of Trade, Industry and Energy Surpasses 100,000 Subscribers
Kangwon Land announced on the 31st that the official YouTube channel of High1 Resort (High1 Resort-high1 resort) has reached 100,000 subscribers and received the 'Silver Button.'
Lee Sam-geol, CEO of Kangwon Land (fourth from the left), is posing for a commemorative photo with employees holding the Silver Button from the High1 Resort official YouTube channel. [Photo by Kangwon Land]
The official YouTube channel of High1 Resort features employees appearing in person to introduce various jobs and facilities through content such as 'High Workman,' targeting the MZ generation (Millennials + Generation Z). It focuses on interactive communication with customers by conducting subscriber events and more.
Among official channels of public institutions under the Ministry of Trade, Industry and Energy, High1 Resort by Kangwon Land is the first to surpass 100,000 subscribers. Last year, High1 Resort uploaded a total of 133 pieces of content and achieved approximately 13 million views. It operates official channels on various metaverse (extended virtual worlds) and short-form platforms such as Zepeto and Tripvitoz.
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