Participation from the 31st to the 3rd of next month (local time)
Operating an exhibition hall of 1184㎡
Introducing space-customized display solutions
[Asia Economy Reporter Han Yeju] LG Electronics announced on the 31st that it will participate in the commercial display exhibition 'ISE 2023' held in Barcelona, Spain, until the 3rd of next month (local time).
LG Electronics has created an 1184㎡ exhibition hall designed as various spaces such as hotels, stores, offices, schools, virtual studios, electric vehicle charging stations, and hospitals to introduce customized display solutions for each space.
At the entrance of the exhibition hall, LG Electronics will showcase the 272-inch (approximately 6.9m diagonal) micro LED signage 'LG Magnite' with 8K (7680×4320) resolution. This is the first time LG Electronics has introduced an 8K resolution micro LED.
LG Electronics will participate in the commercial display exhibition 'ISE 2023' held in Barcelona, Spain, starting on the 31st (local time), showcasing customized display solutions for different spaces. An LG Electronics model is vividly enjoying a video capturing the beauty and mystery of nature on the 272-inch micro LED signage 'LG Magnit' with 8K resolution. [Photo by LG Electronics]
On both outer walls at the entrance of the exhibition hall, about 60 units of 55-inch transparent OLED signage are connected to form a large video wall. Transparent OLED signage can be effectively used not only for art exhibitions but also in spaces where customer interaction is important, such as hotel check-in counters and store consultation booths.
The floating cube LED signage sculpture is designed to appear as if it is floating in the air. The cube-shaped signage with a 90° corner design vividly implements anamorphic (a technique that maximizes three-dimensionality through optical illusion) media art.
In the virtual production experience space, visitors can experience next-generation content production techniques by simultaneously filming actors performing in front of virtual backgrounds implemented with signage, in collaboration with professional equipment companies. The newly introduced LG virtual production LED signage realizes backgrounds that look like real scenes based on excellent image quality and design flexibility that allows installation in various spaces.
In the electric vehicle charging solution exhibition space, visitors can monitor charger status and real-time charging conditions through high-brightness signage and dedicated control systems, as well as experience integrated control such as remote signage control and diagnostics.
LG Electronics also introduces various solutions tailored to each space concept, such as education, remote rounds, video conferencing, and integrated control. Especially throughout the exhibition hall, visitors can directly experience monitoring the status of installed signage, checking energy usage, and controlling display brightness through cloud-based remote management solutions.
LG Electronics operates an ESG zone reflecting its ESG vision for 'Better Life for All.' It showcases ▲ kiosks with enhanced accessibility such as tactile keypads and voice guidance for the visually impaired ▲ high-definition signage using recycled plastics ▲ cloud-based smart energy management solutions.
Baek Gi-moon, Executive Vice President and Head of LG Electronics' ID Business Division, said, "We will provide differentiated spatial experiences and new daily life values based on optimal solutions, as well as innovative display products that can be encountered in various business spaces and everyday life."
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