CustomMe Unveils 1:1 Personalized Skincare 'Bespoke Essence'

Amorepacific's customized skincare brand ‘CUSTOM.ME’ announced on the 31st that it will officially launch its new product, ‘Bespoke Essence,’ on the 1st of next month.

Bespoke Essence can be purchased through the ‘CUSTOM.ME Plus’ app and the official ‘CUSTOM.ME’ website. On the skin analysis page of the app or website, users can take a photo of their face with their phone camera, and AI technology instantly analyzes skin conditions such as wrinkles, pigmentation, pores, and erythema (sensitivity). After completing a survey about usual skin concerns and lifestyle habits, the product is formulated and prepared after order by combining two effective ingredients tailored to the skin condition along with a formulation suitable for the skin type and lifestyle.

The product label design can also be chosen from 20 colors according to preference, and desired initials can be entered. All data measured during the ordering process can be viewed in the form of a personalized skin analysis report, and customers can receive expert consultation through a 1:1 manager service for four weeks after purchase.

A representative of the CUSTOM.ME brand stated, “As customers’ skin concerns have become more diverse, we introduced this product for skincare nomads seeking the perfect product for themselves. We hope you experience a 1:1 skincare solution that reflects not only individual skin conditions but also lifestyle.”