Seven Eleven announced on the 30th that, starting next month on the 1st, it will exclusively launch the 'Slam Dunk Wine' in the industry in collaboration with Lotte Chilsung Beverage.
Slam Dunk Wine was created with the motif of the 'slam dunk moment,' which signifies the best moment in life. The package design features a circular pattern reminiscent of seven basketballs on an orange basketball court, evoking the moment of successfully making a slam dunk on the basketball hoop.
Seven Eleven's Slam Dunk Wine is bottled in the Napa Valley region of California, USA. It is characterized by a harmonious blend of flavors including violet, blackberry pie, sweet black cherry, and dark chocolate, with a heavy body contrasted by a clean finish.
David Green, the representative of the 'Slam Dunk Wines' winery, has worked as a wine sales and marketing expert in the United States for 20 years and is listed as a consultant for more than nine wineries besides Slam Dunk. Renowned wine critics Robert Parker and Jeb Dunnuck have both awarded Slam Dunk Wine scores above 90 points.
Seven Eleven expects to receive a warm response encompassing domestic fans who reminisce about the manga Slam Dunk as well as wine enthusiasts through the launch of Slam Dunk Wine. To commemorate the release, Seven Eleven has also prepared a customer promotion. Throughout February, customers paying with KakaoPay Money will receive a 20% instant discount.
Song Seung-bae, Seven Eleven's wine MD, said, "Slam Dunk Wine was created to celebrate and commemorate the best moments in life," adding, "It will be the best wine in life that allows you to recall and experience your own slam dunk moments from the past, present, or future the moment you drink it."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
