LG Electronics to Operate 'Gram Style Lab' Until February 6
[Asia Economy Reporter Moon Chaeseok] LG Electronics announced on the 29th that it will conduct experiential marketing for the new LG Gram products, including the idol NewJeans edition.
Until the 6th of next month, the 2023 LG Gram Style popup store "Gram Style Lab" will be operated at 'Koja Seongsu Store' in Seongsu-dong, Seoul.
In collaboration with the popular fashion platform 'Musinsa' favored by Gen Z, a customized clothing recommendation program will be provided. Gen Z refers to the generation born from the mid-1990s to the early 2000s.
Visitors can try on clothes recommended by stylist Park Mikyung in a space designed as a select shop. They can also match LG Gram Style like fashion accessories.
LG Gram Style applies Aurora White color, which expresses various colors depending on the angle of light or viewing direction. It is said to go well with various fashion styles.
For the first time among Gram products, an OLED (Organic Light Emitting Diode) display has been equipped. It offers the advantages of OLED such as overwhelming contrast ratio and black expression. It supports a response time of about 0.2ms (1/1000th of a second) and a maximum refresh rate of 120Hz, smoothly rendering rapidly changing images.
Above all, the attractive point of the Style Lab is that visitors can experience the Gram Style 14-inch NewJeans Limited Edition product. NewJeans is a global ambassador for LG Gram. The NewJeans Edition applies NewJeans' symbolic rabbit design to the main body, mouse, and pouch. The product is released in two types: Big Bunny and Mini Bunny. Only 200 units will be sold during the live broadcast "Ella Show" on LG Electronics' Online Brand Shop (OBS) at 8 PM on the 1st of next month.
On the last day of the Style Lab, at 6 PM on the 6th of next month, a NewJeans fan signing event will be held for participants and customers who purchased the NewJeans Edition. Near the "Style Lab," at the "Musins Terrace Seongsu" store, visitors can also experience fashion styles styled with the new LG Gram products from the 3rd to the 9th of next month.
Kim Sunhyung, Executive Director of Marketing for LG Electronics Korea HE (Home Entertainment), said, "We will continue to strengthen customer experience marketing to properly convey the differentiated design of the new LG Gram products to Gen Z customers."
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