Mokpo City Focuses on SNS Promotion of Hometown Love Donation System

Full Effort for Successful Establishment of Hometown Love Donation System

Offering 34 Local Specialty Return Gifts to Choose From

[Asia Economy Honam Reporting Headquarters Reporter Seo Young-seo] Mokpo City, Jeollanam-do is putting all its efforts into the successful establishment and revitalization of the Hometown Love Donation Program.

According to the city on the 27th, the Hometown Love Donation Program, which has been implemented nationwide since this year, is a system where individuals can donate to local governments other than their place of residence, with a maximum annual donation limit of 5 million KRW.

On the 16th, singer Nam Jin donated 5 million won, the highest annual donation amount for hometown love donations, to Mokpo City.
[Photo by Mokpo City]

In particular, donors can receive tax deductions and local thank-you gifts worth up to 30% of the donation amount, and it also contributes to securing funds to revitalize their hometowns.

As the Hometown Love Donation Program has emerged as an alternative to revitalize local areas facing population decline and financial weakening, as well as to stimulate the local economy, Mokpo City is also making strenuous efforts to promote the program.

Since April last year, the city has formed a preparatory working council for the Hometown Love Donation Program, ensuring thorough management, promotion, and development of thank-you gifts.

The city enacted related ordinances, selected 34 thank-you gifts composed of local specialties, registered them in the Hometown Love e-um system, and proactively promoted participation in the program through SNS, various event venues, and major tourist attractions.

Since its first implementation this year, over 200 people have participated, giving momentum to the Hometown Love Donation Program. On the 12th, Lee Gwon-jae, Mayor of Osan City in Gyeonggi Province, and on the 21st, Park Woo-ryang, County Governor of Sinan, mutually donated funds, encouraging the successful establishment of the system between local governments and strengthening cooperative relationships.

Additionally, Nam Jin, a singer from Mokpo and also a promotional ambassador for Jeollanam-do’s Hometown Love Donation Fund, attracted attention to the program by donating the maximum annual individual amount of 5 million KRW to Mokpo City.

Mayor Park Hong-ryul said, “If you donate, you can receive tax deductions and carefully prepared Mokpo specialties as thank-you gifts, and furthermore, you can help expand the finances of your hometown Mokpo. We hope many will voluntarily participate in this triple-benefit Hometown Love Donation Program.”

Meanwhile, the city plans to focus on promoting the Hometown Love Donation Program through voluntary support relays from those who love Mokpo, production of short-form promotional videos, and promotional campaigns in densely populated areas. It will also make every effort to achieve sustainable development by additionally selecting thank-you gifts that can stimulate the local economy and donations, and by discovering distinctive fund projects.