The 'High-end Avenir' hair theme book collection, which was first introduced by the domestic hair model agency Avenir Arttainment, has announced its publication in 2023 through the 'Lloydbam Hair' brand.
It was directed with a theme of luxury, featuring trendy yet popular hairstyles. The global luxury brands include fashion and bags from Chanel, Gucci, Louis Vuitton, while domestic brands such as Stylenanda and 3ce Makeup, which are continuously loved by the MZ generation, added a trendy touch.
Choi Mirae, CEO of Avenir Arttainment, stated, “We are visually satisfying consumers who visit the beauty brands 'Huim Hair' and 'Lloydbam Hair' of the large domestic beauty franchise Huim Company through luxurious and opulent visual marketing, and communicating with the public through a new concept of beauty storytelling.”
She continued, “Based on marketing of perception rather than products, acting as a communicative value influencing consumers’ perception and cognitive value systems, we will continue to research various themed arts and bring art beyond beauty to the public who visit Huim and Lloydbam brands, illuminating their sensibility and aesthetics.”
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