Fashion Brand 'Mymin' Collaboration
Exclusive Product Launch on NS Home Shopping Enra Live
NS Home Shopping announced on the 27th that it will launch 'Fashion Look Book Content' using YouTube for fashion products on its live commerce channel 'Enrabang'.
The Fashion Look Book Content of Enrabang delivers product information, which was previously limited to the mobile page, to consumers in detailed videos similar to TV home shopping broadcasts, and increases consumer engagement by utilizing the YouTube channel. In the debut Look Book video content, the shopping host personally wears clothing items from 'Mymin,' a fashion brand specializing in womenswear and kids' underwear, and provides styling and usage tips. Considering the limited time to change outfits when introducing multiple fashion apparel items during live commerce broadcasts, the Fashion Look Book Content focuses on showing detailed views and outfit appearances of products that could not be seen closely during live commerce, and is uploaded to NS Home Shopping's official YouTube account so viewers can watch anytime.
To commemorate this, NS Home Shopping is selling Mymin's fashion products at special prices and is also holding an event where five commenters on the video content will be selected by lottery to receive Starbucks coffee coupons. Detailed information can be found on the Enrabang channel within the NS Home Shopping mobile application (app) and the official YouTube account.
NS Home Shopping stated, "We planned the Fashion Look Book Content to leverage the strengths of mobile and video content to provide fun and information through videos alone," adding, "We will continue to create fashion video look book content to achieve win-win outcomes with more brands in the future."
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