Hamsodae Pharmacy Health Plus, 'ImmunVitalShot' SNS Operation... Sales Significantly Increase

- Operating 'Giunnagom' character SNS with a Don't Get Tired concept
- 5 to 6 times increase in average daily sales during Lunar New Year season after SNS operation

Hamsowa Pharmaceutical (CEO Jo Hyun-joo) announced on the 25th that its adult health functional food brand, Geongang Deoham, is showing significant sales growth through the branded SNS operation of its high-dose vitamin product, Immune Vital Shot.

A brand representative explained, "After operating the SNS, the average daily sales during the Lunar New Year holiday season increased 5 to 6 times compared to usual," adding, "The SNS for Geongang Deoham Immune Vital Shot is being evaluated as successfully established."

The SNS features the character 'Giunnagom,' who tells stories through episodes of various tiring moments experienced by office workers, exam takers, and moms raising children, enhancing consumer empathy while naturally and entertainingly promoting the Geongang Deoham Immune Vital Shot product.

Geongang Deoham Immune Vital Shot is a high-dose vitamin product containing 9 types of vitamins (such as vitamins B, C, and D) and 10 types of minerals (such as iron and zinc), allowing easy intake of essential nutrients that are difficult to synthesize within the body.

The product description of Geongang Deoham’s 'Immune Vital Shot' can be easily and enjoyably understood through the storytelling content of the character Giunnagom on Geongang Deoham’s Instagram.

Meanwhile, Immune Vital Shot is available in packs of 7, 14, and 30 doses and can be purchased through Hamsowa Pharmaceutical’s official online store, KakaoTalk Gift, Coupang, and Naver Smart Store.