11st, Open Live Service... "Easy for Any Seller"

Support Plans Including Free Studio Usage

A product sales broadcast is being conducted on Live11 of 11st.
[Photo by 11st]

11st announced on the 25th that it will launch an ‘Open Live Service’ where any registered seller can conduct product sales broadcasts.

Live11 will be expanded by adding sellers’ open live broadcasts to the existing planned broadcasts held 4 to 6 times a day. A curation area by category such as Food, Fashion, and Kids will be newly established at the bottom of the Live11 tab, providing personalized recommendations of broadcasts based on customers’ views, purchases, and items added to their shopping carts.

Sellers who apply for and receive approval for Live11 permissions can register and conduct broadcasts at their desired times from 8 a.m. to 11 p.m. daily. They can customize and set everything as they wish, including pre-broadcast announcement pages, broadcast banners, and effects during the broadcast.

11st plans to provide practical training such as equipment setup methods and tips to increase live sales efficiency, and will also offer free support for a dedicated studio established within the headquarters in the future.

An 11st representative said, “Live11 aims to broaden its base and leap forward as a more expanded platform. We will continue to advance the service and sequentially introduce differentiated features to take the lead in expanding the live commerce ecosystem.”