The Leading Soy Sauce Chicken bhc Gold King Combo, 'The Classic Sweet and Salty'

bhc Chicken's Gold King Combo. Photo by bhc

bhc Chicken has recently continued its dominant trend in the partial meat market by launching the ‘Combo Series.’ Among these, the menu showing the steepest growth is the ‘Gold King Combo.’

Launched in March 2020, the Gold King Combo is one of bhc’s representative steady-seller menus, alongside Bburinkle and Matcho King.

It features wings and drumsticks with abundant juice and tender texture, enjoyed with a ‘sweet and salty’ charm based on aged soy sauce and sweet honey. Made with 100% domestically sourced chicken breast, the chicken menu includes rice flour in the batter, resulting in a crispy exterior and moist interior texture. The sauce, made with long-fermented aged soy sauce and sweet honey, offers a deep and clean taste, making it perfect for eating with children.

In particular, the ‘Gold King Wing’ from the ‘Wing Star Series,’ coated with the same sauce, proved its popularity by achieving sales of 320,000 units within two months of its launch, making it a hidden card expected to drive the popularity of the Combo Series.