Since its opening in 1979, the Seoul Shilla Hotel, which is celebrating its 44th anniversary this year, has built a reputation as a leading domestic hotel by successfully hosting various national events. In addition, it holds the highest competitiveness in various hotel operation performance indicators such as room occupancy rate and average revenue per guest. Furthermore, the Seoul Shilla Hotel was the first domestic hotel to be uniquely listed as a 5-star hotel in the '2019 Forbes Travel Guide,' becoming one of the 210 5-star hotels worldwide and officially recognized as a representative hotel of Korea. Since then, it has maintained its 5-star status for four consecutive years up to last year.
As a leading domestic hotel, Hotel Shilla plans to leap forward as a global hotel this year. Owning both the 'Shilla Hotel' and 'Shilla Stay' brands, Hotel Shilla intends to expand its overseas presence through management contracts by accommodating operational requests from international hotel investors, leveraging its differentiated hotel management capabilities and brand power with international competitiveness. The reason Shilla Hotel can enter hotels worldwide through management contracts is due to recognition from global hotel industry investors of its △ operational capabilities developed over more than 40 years of running the best hotels domestically △ brand power acknowledged as a luxury hotel operator overseas △ and achievements such as turning a profit within three years of launching Shilla Stay, reflecting long-term preparation and know-how.
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