Coupang, one of South Korea's leading e-commerce companies, has been highly praised for revolutionizing consumers' lifestyles through its Rocket Delivery, Dawn Delivery, and Same-Day Delivery services.
Coupang emphasized its focus on ensuring that consumers, workers, and local communities all benefit equally through digital innovation. This is why the company concentrates its efforts on job creation, regional economic development, and supporting the growth of small business owners.
Since its establishment in 2010, Coupang has invested 6.2 trillion KRW in logistics infrastructure across more than 30 regions nationwide, contributing to the development of domestic logistics. By building an independent end-to-end fulfillment and delivery network, it has successfully captured the three key factors of speed, price, and product assortment, providing enhanced customer service.
Through continuous investment, Coupang is creating state-of-the-art logistics sites that combine artificial intelligence algorithms with automated robotics technology. Coupang's digital technology breaks the conventional belief that technology reduces employment, as it has led to job creation and revitalization of the regional economy. Over the past two years, Coupang has established itself as the largest private-sector job creator in South Korea by directly employing more than 60,000 people.
Coupang's investment and innovation efforts have not only greatly improved customers' online shopping experiences but also supported the business growth of South Korean small business owners. Coupang's logistics infrastructure serves as a growth engine for small and medium-sized sellers, who account for 70% of all Coupang sellers. Thanks to Coupang's investment and growth projects connecting small businesses with millions of customers nationwide, the number of small business sellers on Coupang increased by 140% during the COVID-19 pandemic.
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