Lotte Hi-Mart Mega Store Packed with Fun Activities and Convenience Facilities

Lotte Hi-Mart Dongtan Hosu Park Branch Digital Playground.
[Photo by Lotte Hi-Mart]

Lotte Hi-Mart is continuously launching 'Mega Stores,' experiential stores filled with premium home appliances, various entertainment options, and convenience facilities to match changing consumer trends.

Lotte Hi-Mart currently operates 23 Mega Stores. The 23rd Mega Store, Dongtan Hosu Park Branch, which opened in November last year, is a three-story store of approximately 2,000㎡ (605 pyeong) located in Dongtan Hosu Park, the central commercial area of Dongtan 2 New Town. It is designed around the Digital Playground, an IT home appliance experience corner favored by the MZ generation (Millennials + Generation Z), featuring console games, virtual reality (VR) devices, and more.

The first Mega Store, Jamsil Branch, launched in January 2020, is located in Songpa-gu, Seoul, and spans 7,431㎡ (2,248 pyeong). It is the largest home appliance retail store in Korea and a space that consolidates Lotte Hi-Mart's offline store capabilities.