Seven Eleven launches collaboration product with Taylor Coffee... Targeting MZ Generation

Sales of 5 Items Including Cup Coffee and Ice Cream

Five collaborative products with Tailor Coffee.
[Photo by Seven Eleven]

On the 19th, 7-Eleven announced that it will introduce five collaborative products in partnership with the specialty roastery cafe 'Taylor Coffee.'

Taylor Coffee is a first-generation specialty roastery cafe brand that originated in 2009 with its coffee bean business and is famous as a 'photo spot' for the MZ generation (Millennials + Generation Z).

The newly released products include two types of Taylor Coffee cup coffee and one type of ice cream, with two bottled coffee products also set to be launched soon. To present products worthy of Taylor Coffee's reputation, three product planners (MDs) tasted dozens of coffee cups, revised the designs more than ten times, and dedicated about seven months to development.

The cup coffee Taylor Golden Caramel offers the deep and rich flavor of Taylor Cold Brew coffee combined with sweet caramel syrup, while Taylor Cafe Daisy features a harmonious blend of fragrant natural daisy aroma and smooth latte.

A 7-Eleven representative said, "Since these products are a collaboration with Taylor Coffee, which has a strong fan base, we focused on maintaining the brand's original identity as much as possible while providing value that can only be experienced at 7-Eleven during product development. We will continue to expand consumer experience opportunities through collaborations with brands that appeal to various generations."