GS25 Leads Convenience Store Dessert Trend with Butter Bar and Hwang Cheese

Two types of Cookat Butter Bars and Maeil Dairy's Yellow Cheese Castella.
[Photo by GS Retail]

GS25's Cookat Butter Bar has surpassed cumulative sales of 1 million units, leading the dessert trend.

GS25 identified that keyword searches for Butter Bar and Hwang Cheese on major portal sites increased by 3 times and 2 times respectively, and that the number of Butter Bar specialty stores offline is growing, resulting in the creation of a hit product.

The two types of Cookat Butter Bars use more than 20% New Zealand butter and achieve a rich texture on the crust with Hwang Cheese and other ingredients. The price is about 30-40% of that at dessert specialty stores.

In particular, at GS25 Door-to-Seongsu store, which is most frequented by women in their 20s, Cookat Butter Bar Hwang Cheese ranked overwhelmingly first in total dessert product sales.

Since November last year, GS25 has been operating by adding two more Hwang Cheese-related dessert products, such as Maeil Dairy Hwang Cheese Castella and Ddungcaron Hwang Cheese.