"BTS's Chosen Fruit"... Lotte Mart Sells Durihyang Strawberries

11~15 Brix High Sugar Content

A customer is purchasing Durihyang strawberries at Lotte Mart Seoul Station branch.
[Photo by Lotte Mart]

Lotte Mart announced on the 19th that it will exclusively sell the 'Durihyang Strawberry,' which became a hot topic on the social media of BTS members, at its large-scale stores.

Durihyang Strawberries boast a high sweetness level of 11 to 15 Brix and are characterized by their acidity and the unique refreshing aroma of the Durihyang variety. First introduced last year, Durihyang Strawberries are priced more than twice as high as regular varieties but gained explosive popularity to the point of being sold out. At that time, about 4 tons, which accounted for most of the volume grown by one farm in three greenhouses, were completely sold out. This year, the volume has been secured at more than four times last year's amount, cultivated in 13 greenhouses across five farms.

Lotte Mart operated about 200 varieties of high-sugar fruits last year and plans to continuously introduce ultra-high sweetness products this year as well. 'The Kkwi,' launched in November last year, is a compound word of 'honey' and 'gyul' (tangerine), meaning a tangerine as sweet and delicious as honey. It is selected by non-destructive sweetness sorting only from tangerines with 13 Brix or higher, which account for less than 1% of the total tangerine volume, and has been greatly loved by customers since its launch.

A Lotte Mart official said, "We hope families enjoy premium high-sugar fruits such as Durihyang Strawberries, which boast the highest sweetness and rich aroma, during the upcoming Seollal holiday."