Daesang Cheongjeongwon launches 'Myeonginamul Saeng Wasabi'... "Umami for meat"

Daesang Cheongjeongwon announced on the 17th that it has launched a new product, ‘Myeonginamul Fresh Wasabi,’ which enhances the umami flavor of meat.

Myeonginamul Fresh Wasabi is a meat-exclusive wasabi that is easy for anyone to enjoy, as it does not have the strong spiciness characteristic of fresh wasabi. It especially adds a rich umami flavor when combined with the juices of pork belly, beef, lamb, and other meats. It is ideal to accompany dishes when you need a product that enhances the natural taste of meat with umami or when you want a sharp flavor to cut through the greasiness of fried foods.

Cheongjeongwon Myungnamul Fresh Wasabi. Photo by Daesang

The new product was launched with attention to the growing premium fresh wasabi market, as consumers are pairing wasabi not only with sashimi but also with meat. The sweet and savory myeonginamul, finely chopped as commonly enjoyed in barbecue restaurants, is combined with subtly sharp fresh wasabi to enhance the umami flavor. It is produced in a 100g tube container for easy use and convenient portability for outdoor activities such as overseas travel or camping.

A Daesang representative said, "This product combines the sharpness of fresh wasabi with the sweet and sour flavor of myeonginamul, making it a perfect match for meat and fried foods while enhancing their taste," adding, "We plan to continue introducing various products that will add umami to food."