Galleria, Premium Towel Brand 'TWB' Popup

"Changing Perceptions of Towels"
At Luxury Department Store Until the 26th of This Month

Models are showcasing products from the premium towel brand Towelbom (TWB) at the Galleria Department Store Luxury Hall.
Photo by Galleria.

Galleria Department Store announced on the 17th that it will operate a premium towel brand TWB popup store at its luxury hall until the 26th of this month.

TWB is a domestic brand started with the slogan "Because you use it every day, you want to use a good one," aiming to offer high-quality products at reasonable prices. The towels have increased weight to enhance absorbency and feature a soft texture using 100% cotton yarn. TWB is conducting branding activities to change the perception of towels, which were generally treated as promotional items, by collaborating with various product categories such as cosmetics and home appliances.

This popup store mainly showcases TWB's popular products, including the Stripe series and City series. Prices range from 9,000 won to 40,000 won.