CJ Olive Young, Brands Surpassing 10 Billion KRW in Sales 'Increasing Every Year'

Among 21 Brands, 19 Are Small and Medium Enterprises

Trend of the number of brands with annual sales exceeding 10 billion KRW.
[Photo by CJ Olive Young]

Emerging brands in the beauty industry that have entered CJ Olive Young have shown significant growth.

According to Olive Young on the 16th, the number of brands with annual sales exceeding 10 billion KRW last year increased by 38% compared to the previous year. This is the result of Olive Young's strategy of collaborating with partners to enhance the recognition and competitiveness of emerging brands.

The number of brands that surpassed 10 billion KRW in sales for the first time was 21, with their sales increasing by 127% compared to the previous year. Among these 21 brands, 19 are small and medium-sized enterprises. The majority were in the order of basic cosmetics, color cosmetics, hair products, and health food brands.

Olive Young plans to expand its online and offline sales spaces into branding spaces and implement various marketing strategies such as Ollyoung Sale and live commerce. Additionally, it aims to increase sales of emerging brands through multiple approaches, including expanding brand-customer touchpoints and supporting exports by investing in the Global Mall, a K-beauty hub.

An Olive Young representative said, "The increasing number and sales scale of domestic small and medium-sized brands joining the ranks of hit products is a positive signal for the growth of the domestic beauty market," adding, "We will support emerging brands in various ways so that they can gain competitiveness both quantitatively and qualitatively and seek new growth opportunities by using Olive Young as a stepping stone."