Hampyeong-gun, Hampyeong Cheonji Traditional Market Selected in First Public Contest of the New Year

The Only 'Cultural Tourism Market Development Project' in Jeonnam Region... Secured 840 Million Won in Funding

Combining Cultural and Tourism Resources to Leap into a 'Premium Market'

[Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] Hampyeong Cheonji Traditional Market, where culture and tradition breathe life, is making a new leap as a ‘prestigious market.’

According to the county on the 15th, Hampyeong Cheonji Traditional Market was selected in the ‘2023 Specialized Market Development Project (Cultural Tourism Type)’ competition hosted by the Ministry of SMEs and Startups, securing a project budget of 840 million KRW.

The ‘Specialized Market Development Project (Cultural Tourism Type)’ is a merchant-centered project support program that focuses on fostering the unique strengths of markets by linking local cultural and tourism resources.

Panoramic view of Hampyeong Cheonji Traditional Market.
Photo by Hampyeong-gun

Among the 31 traditional markets selected last year for the ‘Specialized Market First Step Foundation Project’ competition for traditional market innovation, the county was the only one in the Jeonnam region to be selected as a ‘Leap-type Cultural Tourism Market.’

The county plans to promote ▲ development of tourism content linking regional specialized elements such as culture and tourism with traditional markets ▲ market expansion through promotion and marketing using local specialties ▲ establishment of merchant organization through cooperatives by next year.

A county official said, “This selection in the competition is an achievement cultivated together by our county, the project group, and the merchants’ association for revitalizing traditional markets,” adding, “We will do our best to help Hampyeong Cheonji Traditional Market leap forward as a ‘prestigious market’ representing Jeonnam.”