SmartScore "Targeting the Global Market"

Partnership Agreements with 11 Vietnamese Golf Courses Last Year
"Aiming for 50% Market Share This Year"

SmartScore, the largest IT-based golf platform in Korea, has achieved more than double its first-year target since entering the Vietnamese market. The company plans to further strengthen its overseas expansion starting this year.

According to SmartScore on the 12th, last year they signed partnership agreements with 11 local golf courses in Vietnam. This figure is more than twice the initial target of acquiring 5 member companies. Included in this are four Vinpearl golf courses, operated by Vietnam's largest corporation.

SmartScore is Korea's first IT-based golf platform. It was established as a corporation in October 2014 and launched its golf course solution service in June of the following year. Based on big data technology, it precisely analyzes golfers' scores by golf course, course type, and period, utilizing this data for various services. Users can receive personalized services ranging from nationwide golf course information to rankings and golf clubs.

It has emerged as the unrivaled number one company in the domestic market. As of March last year, SmartScore had partnerships with 370 golf courses. After surpassing 200 golf course partnerships in 2018, the number nearly doubled in four years. Its market share of domestic golf courses stands at 85%.

Last year, SmartScore marked a new beginning by acquiring the premium golf equipment company 'Majesty Golf.' Following the acquisition, its 2022 sales reached 200 billion KRW (consolidated basis), up from 60 billion KRW in 2021.

SmartScore is putting more effort into expanding into Southeast Asian countries, including Vietnam, this year. Yeom In-wook, head of SmartScore's overseas business division, said, "We achieved an 18% market share in Vietnam just nine months after entering the market in December last year," adding, "This year, we aim to increase Vietnam's market share to 50% and complete the establishment of corporations in the Philippines, Indonesia, and Taiwan within the first quarter to establish ourselves as a global platform."