'Team Ballistic' Founded... Strengthening Sports Marketing
Incorporating Company Vision and Business Direction
Expanding Apparel Lineup
Ballistic Golf announced on the 12th that it will establish 'Team Ballistic' (TEAM BG) this year and intensify its sports marketing targeting the premium golf market.
TEAM BG represents Ballistic Golf's vision and business direction. It stands for the first letters of the English words: ▲Targeting - strengthening targeted marketing ▲Event - activating customer-tailored events ▲Apparel line-up - expanding apparel lineup through logo play ▲Market positioning - positioning in the performance golf market ▲Ballistic - reinforcing Ballistic's originality ▲Golf program PPL - supporting golf program production.
In line with the new vision, Ballistic Golf recently recruited seven players. Various events such as Golf Day with affiliated pros and pro-am tournaments with celebrities will be held.
There are also plans to strengthen the apparel lineup. Ballistic Golf will develop logos and patterns that emphasize the brand value and expand the apparel lineup. Based on flagship products, the company plans to focus on key department store areas such as Hyundai, Shinsegae, Lotte, and Galleria to increase market share.
A Ballistic Golf official said, "This year, we will focus on sports marketing and plan various events with Team Ballistic pros to ensure consumers can experience the brand's intrinsic value to the fullest."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
