Hyundai Department Store Signs Business Agreement with Healthcare Startup 'Kick the Hurdle'

Joint Development of Differentiated Content

Park Chae-hoon, Head of Future Business Division at Hyundai Department Store (left), and Kim Tae-yang, CEO of Kick the Hurdle, are taking a commemorative photo after signing a business agreement. (Photo by Hyundai Department Store)

Hyundai Department Store announced on the 11th that it has signed a memorandum of understanding (MOU) with the digital healthcare startup Kicktheher.

Hyundai Department Store and Kicktheher plan to expand the distribution channels for healthcare products and services using each company's online and offline channels, and enhance marketing effects through content creation involving influencers. They also plan to open a healthcare-specialized experiential store targeting the MZ generation (Millennials + Generation Z) in the second half of this year.

Kicktheher is a startup founded in 2018 by CEO Kim Taeyang, a licensed pharmacist, and has achieved a cumulative investment of 14.6 billion KRW to date. The company operates a subscription service for nutritional supplements called Pittamin, developed based on consultations with professional pharmacists, as well as a multi-channel network (MCN) business that includes YouTube creators in the sports and exercise categories.

A Hyundai Department Store official said, “We signed this MOU to develop differentiated healthcare content that provides information and services tailored to individuals from a demand-centered perspective,” adding, “We will continue to quickly identify the needs of customers, including the MZ generation who are highly interested in health and self-care, and consistently present more trendy content.”