Aurora World Collaborates with European Hamburger Chain Hesburger for 'YooHoo & Friends' Promotion

[Asia Economy Reporter Jang Hyowon] On the 10th, Aurora World announced that its representative character 'Yohoo and Friends' will conduct a promotion with the European hamburger chain Hesburger in Finland and four other European countries.

The 'Yohoo QSR' (Quick Service Restaurant) promotion, running for two months from early January to the end of February, is expected to significantly contribute to raising brand awareness by providing customers (Kids & Family) with a brand experience of 'Yohoo and Friends' through Hesburger stores and SNS digital promotions.

During this event, approximately 500,000 Yohoo premium products (children's gloves, stationery sets, mugs, etc.) will be given together with Kids Meal sets upon purchase.

Recently, as the need for climate change action, ESG participation declarations, and sustainability has expanded worldwide, the 'Yohoo and Friends' characters, themed as endangered animals, are expected to be developed into a campaign that consumers can participate in.

Hesburger, a hamburger chain with 42 years of history this year, is headquartered in Finland and operates over 500 branches across Europe.