Four Seasons Hotel Seoul Launches Renewed Dining Membership

Lowering Entry Barriers with a 6-Month Membership Targeting MZ Generation

Four Seasons Hotel Seoul, Vokalino (Photo by Four Seasons Hotel Seoul).

Four Seasons Hotel Seoul announced on the 9th that it will relaunch its dining membership program, 'Taste by Four Seasons,' with diversified benefits on the 1st of next month.

The newly introduced membership program expands from the previous two types to three types?Sapphire, Ruby, and Black Diamond?based on the scale of benefits. Targeting the MZ generation (Millennials + Generation Z), which has recently emerged as the main consumer group, a 6-month membership has been introduced to lower the entry barrier. Upon joining Sapphire, members can receive a 10% discount at the hotel's restaurants, bars, and bakery. Ruby members receive a 20% discount at the hotel's restaurants and bars, and a 10% discount at the bakery. The top-tier Black Diamond membership additionally offers a 10% discount on rooms and spa services.

Membership registration comes with vouchers equivalent to the annual fee. Sapphire includes two 100,000 KRW restaurant vouchers, while Ruby includes four vouchers worth a total of 700,000 KRW: one 100,000 KRW restaurant voucher, one 300,000 KRW restaurant voucher, one single-person meal voucher for the buffet restaurant 'The Market Kitchen,' and one free corkage voucher for one bottle of wine. Black Diamond members receive the same voucher benefits as Ruby, plus additional vouchers worth a total of 1,300,000 KRW, including one two-person breakfast buffet voucher for The Market Kitchen and one free paid sauna voucher for two people. Vouchers can only be used at the restaurants specified on the voucher.

Discount benefits do not apply to alcoholic beverages, and restaurant vouchers and free corkage vouchers can only be used at the buffet restaurant The Market Kitchen, Italian restaurant Vokalino, Chinese restaurant Yuyuan, and Japanese restaurant Akira Baek.

An early bird promotion runs until the 31st of this month. During this period, members who pre-register for the membership can enjoy the discount benefits from the date of registration, and an additional membership card is provided for use with family or friends. Holders of this card can enjoy the same restaurant, bar, and bakery discount benefits as the member who registered.