HS Ad's Busan Tourism Promotional Video Surpasses 44 Million Views

Used as Background Music for 'Busan Changa'

Busan Tourism Promotional Video ‘The Moon Rabbits in Busan’ Campaign. (Photo by HS Ad)

HS Ad announced on the 9th that the Busan tourism promotional video campaign "The Moon Rabbits in Busan," produced in collaboration with the Busan Tourism Organization, surpassed 44 million views on YouTube within a month.

The video vividly captures the diverse and surprising charms of Busan, a city "to enjoy, work, and live in," by showcasing the hip Dalto-ggi duo roaming around various parts of Busan. It features numerous landmarks such as Gwangandaegyo Bridge, Busan Yacht Stadium, Napsan Forest, Oryukdo, and Songjeong Beach.

In particular, the video uses the Busan Anthem, established in 1984, as its background music, providing familiarity and retro sentiment to Busan residents while presenting Busan's hipness and dynamism to overseas audiences, adding another layer of enjoyment.

An HS Ad representative said, "We hope to fully convey Busan's surprising charms, where diverse elements coexist, not only to domestic but also to potential overseas tourists."