Seokyeongdeok "Hallyu Star Portrait Rights Also Ignored"
Despite Being Unavailable for Viewing in China, There Are 100,000 Reviews
Professor Seo Kyung-deok of Sungshin Women's University criticized the illegal distribution of the Netflix series 'The Glory,' starring actress Song Hye-kyo, in China, saying, "They should first learn to respect other countries' cultures."
On the 9th, Professor Seo wrote on social media (SNS), "Illegal distribution of Korean content has become a daily occurrence in China," adding, "What is more shocking is that they feel no shame at all." He continued, "They freely use the likeness rights of Hallyu stars appearing in the drama, create counterfeit goods to sell, and make it part of their profit structure," criticizing, "They even secretly watch and boldly rate the content."
Professor Seo stated, "It is time for the Chinese authorities to take active measures," and argued, "It is not that the authorities are unaware, but they have simply not acted despite knowing." He raised his voice, saying, "Starting this year, they must learn how to respect other countries' cultures and show it through their actions."
He also pointed out the fault of Chinese media. Professor Seo said, "State-run media such as Global Times should report on what is wrong with their citizens' 'theft viewing' and help publicize the issue to eradicate illegal distribution," emphasizing, "Turning a blind eye to such matters is what causes the big problem."
Since the enforcement of the Hallyu ban (ban on Korean Wave) in China in 2017, the supply of Korean dramas, games, and other content has been halted. As a result, Korean content cannot be officially viewed in China, but recently, illegal distribution of Korean content has become problematic.
Previously, Netflix's 'Squid Game,' ENA drama 'Extraordinary Attorney Woo,' and JTBC drama 'The Youngest Son of a Chaebol Family' were distributed on illegal sites, causing controversy.
Although Netflix is not available in China, over 100,000 reviews of 'The Glory' have recently been posted on China's largest review site, raising concerns. 'The Glory' has gained popularity, ranking third in the global top 10 TV (non-English) category just three days after its release on the 30th of last month.
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