SKT Launches Kids Phone 'Jam Kkureogi Pokemon Edition'

SK Telecom's promotional model is presenting the SKT kids' smartphone 'ZEM Kkureogi Pokemon Edition'.

[Asia Economy Reporter Oh Su-yeon] SK Telecom announced that it will release the LTE kids’ smartphone based on the Samsung Galaxy XCover5, the ‘ZEM Kkureogi Pokemon Edition (SM-G525N_ZEM_W),’ on the 6th.

The retail price of the ‘ZEM Kkureogi Pokemon Edition’ is 308,000 KRW (including VAT), and it is packaged with three phone accessories popular among children featuring Pokemon designs: a case, strap, and screen protector film, as well as a Pokemon pencil and pencil case set. All accessories included in the package have received KC certification, allowing use without concerns about harmful substances.

This is the second ZEM Kkureogi phone, a successor to the ‘ZEM Kkureogi Phone (SM-G525N-ZEM)’ introduced in January last year, created by reflecting ‘Pokemon,’ selected through customer surveys and interviews, in the accessories.

The package also incorporates the Monster Ball design featured in Pokemon, and the most popular Pokemon appears on the back of the case, which is expected to receive great enthusiasm from children.

Although it is a kids’ phone, it faithfully performs the core functions of a smartphone, equipped with a ▲5.3-inch HD+ display ▲3000mAh removable battery ▲16MP front and 5MP rear cameras ▲IP68 water and dust resistance.

The ‘ZEM Kkureogi Pokemon Edition’ comes pre-installed with the ZEM app, which helps children who are first-time smartphone users to use the device properly. Parents can connect with their children through the ZEM app and utilize various convenient features such as ▲child location tracking ▲lifestyle habit management ▲prevention of smartphone addiction, and blocking harmful sites for peace of mind.

Additionally, it offers free access for one year to the READING & app, which contains 207 English books from Oxford University Press, Collins, National Geographic Learning, and the CodeMos app, which allows children to complete achievement-based coding missions based on classic fairy tale stories.

Moreover, the Naver Word Quiz app and Naver Dictionary app are pre-installed, enhancing its use as a tool for self-directed learning.

Moon Gap-in, head of SK Telecom’s Smart Device Center, said, “We have composed the package with accessories featuring Pokemon, which children love, and educational apps preferred by parents,” adding, “We will continue to introduce reasonably priced smartphones that meet the diverse needs of children and parents.”