Lotte Duty Free Launches First Domestic Marketing Campaign of the Year, 'Jumping New Year'

Selected as 'Purchase King' and awarded a 3-night 5-day Guam travel package
Downtown store winter season off sale

[Asia Economy Reporter Eunmo Koo] Lotte Duty Free announced on the 5th that it will hold its first marketing event of 2023 for domestic customers, "Jumping New Year," until March 5th to celebrate the Year of the Rabbit.

During the event period, the two domestic customers with the highest combined online and offline purchase amounts will be awarded a 3-night, 4-day Guam travel package for two. The package includes round-trip Korean Air tickets and accommodation at Lotte Hotel, and customers can enter by leaving a comment on the event page set up within the Lotte Internet Duty Free website.

Additionally, domestic customers who purchase over $300 at downtown stores or over $100 at Incheon Airport store during the event period and visit the gift desk to participate in the drawing will have a chance to win a 3-night stay voucher at Lotte Hotel Guam through a lottery.

Various marketing promotions will also be held at Lotte Duty Free downtown stores. Lotte Duty Free will offer discounts of up to 80% on products from famous international brands such as Stuart Weitzman, Coach, and Bally. Furthermore, depending on the purchase amount, customers will receive up to 4 million KRW worth of LDF PAY, which can be used like cash at Lotte Duty Free, and discount coupons worth up to 50,000 KRW for the offline store of "Lux Mall," a dedicated domestic customs clearance mall for stock duty-free goods.

Meanwhile, to celebrate the Year of the Rabbit 2023, Lotte Duty Free collaborated with "Rabbitory Studio" to introduce "LDF Rabbit." This bright and cute rabbit character image aims to attract the MZ generation (Millennials + Generation Z) customers, and Lotte Duty Free plans to use LDF Rabbit throughout its online and offline stores to welcome customers visiting the stores.

A Lotte Duty Free official said, "We are conducting various appreciation events and discount promotions for customers traveling abroad during the Lunar New Year holiday," adding, "We will continue to offer abundant promotions to enhance benefits for domestic customers."