Dongdaemun, Gangseo, Gangnam, and Yangcheon-gu Lunar New Year Direct Market Opening

2020 Lunar New Year Direct Transaction Market

Dongdaemun-gu Opens '2023 Lunar New Year Agricultural and Marine Products Direct Market' on the 10th

[Asia Economy Reporter Park Jong-il] Dongdaemun-gu (Mayor Lee Pil-hyung) will hold the '2023 Lunar New Year Agricultural and Marine Products Direct Market' on the 10th from 10 a.m. to 4:30 p.m. at the plaza in front of the district office, in celebration of Korea's biggest holiday, Seollal, together with its sister cities and counties.

This event, resuming after three years due to COVID-19, involves 13 sister cities and counties (Namhae-gun, Naju-si, Jecheon-si, Chuncheon-si, Eumseong-gun, Yeoju-si, Sunchang-gun, Cheongsong-gun, Cheongyang-gun, Sangju-si, Yeoncheon-gun, Boseong-gun, Buan-gun) and the Women's Federation. It aims to reduce the burden of rising prices on residents' shopping baskets and provide a great opportunity to access high-quality local agricultural and marine products.

Farmers from the sister cities will sell 125 items including fresh fruits such as pears and apples, dried seafood like anchovies, local specialties, and ceremonial goods.

By reducing distribution stages, the market offers local specialties that are cheaper than market prices but of excellent quality, providing healthy food options and easing the holiday shopping burden for housewives, making it a thrifty market to look forward to.

Mayor Lee Pil-hyung said, “We prepared this event to create an opportunity for mutual growth through communication between farmers in sister cities and local consumers. As the direct market, which was suspended for three years due to COVID-19, is reopening, we hope many residents will show interest and participate in the Dongdaemun-gu Lunar New Year direct market where producers from sister cities sell their products directly.”

Gangseo-gu, January 10th 10 a.m. to 5 p.m., January 11th 10 a.m. to 4 p.m., District Office Parking Lot

Over 30 Agricultural and Specialty Products Produced by 11 Sister Cities Sold at Affordable Prices

Seoul’s Gangseo-gu (Mayor Kim Tae-woo) will operate the ‘2023 Lunar New Year Sister Cities Direct Market’ at the district office parking lot from 10 a.m. to 5 p.m. on the 10th and from 10 a.m. to 4 p.m. on the 11th.

The direct market is very popular and well-received every year by residents preparing for the holiday table, as it allows easy purchase of agricultural and specialty products directly produced by sister cities.

Since 2000, Gangseo-gu and its sister cities have steadily cooperated, serving as an excellent example of urban-rural mutual growth and friendship.

This year, 11 local governments including Gangwon-do, Gangneung-si, Imsil-gun, Sangju-si, Taean-gun, Haman-gun, Suncheon-si, Cheongyang-gun, Goesan-gun, Nonsan-si, and Wanju-gun will participate, showcasing over 30 excellent agricultural, marine, livestock, and specialty products such as rice, sweet potatoes, cheese, Korean beef sirloin, dried persimmons, and dakgalbi (spicy stir-fried chicken).

By eliminating middle distribution processes and selling at prices lower than the market, it is expected to significantly reduce the shopping burden for residents ahead of the holiday.

The district will ensure a safe event by regularly disinfecting frequently touched areas throughout the market period.

Mayor Kim Tae-woo said, “This is a good event where producers can expand sales channels and consumers can purchase excellent food at affordable prices in this era of high prices. As many people will gather ahead of the nation’s biggest holiday, Seollal, we will do our best to ensure a safe event.”

Last year, Yangcheon District Mayor Lee Ki-jae visited the direct transaction market for Chuseok (right)

Yangcheon-gu Hosts ‘Lunar New Year Direct Market’ with Participation from 29 Local Governments Nationwide

Held at Yangcheon Park on the 12th and 13th, 51 Companies from 29 Local Governments Participate, Including 10 New Participants such as Sangju-si, Gyeongbuk

Same-day Delivery within the Region and Self-Packaging Booths Provide Shopping Convenience Comparable to Large Supermarkets

Yangcheon-gu (Mayor Lee Ki-jae) announced that it will operate a direct market for two days from the 12th to the 13th at Yangcheon Park, with participation from 29 local governments and 51 companies nationwide in celebration of the Korean Lunar New Year.

Following last year’s kimchi-making season direct market, the district has greatly expanded the scope of participants nationwide for the New Year’s market. This year, 10 new local governments including Sangju-si, Gyeongbuk (dried persimmons), Taean-gun, Chungnam (Anmyeondo sweet potatoes), and Yeonggwang-gun, Jeonnam (dried yellow corvina) will join to showcase high-quality local specialties and holiday ceremonial goods.

In particular, to help neighbors who may feel lonelier during the holiday season, participating vendors will voluntarily donate up to 5% of their sales revenue (in cash or goods) to the Yangcheon Love Welfare Foundation, practicing warm sharing.

To enhance customer satisfaction, the district will provide free same-day delivery for orders within the region. Additionally, self-packaging booths equipped with packing boxes will be operated to offer convenience comparable to large supermarkets.

Last November, the kimchi-making season direct market held at Yangcheon Park saw participation from 21 local governments and 37 companies, achieving sales exceeding 100 million KRW.

Mayor Lee Ki-jae said, “We open the Lunar New Year direct market to contribute to revitalizing urban-rural exchange and to help residents prepare a bountiful Seollal. Since part of the sales proceeds will be used to help neighbors, we hope many will visit to enjoy local specialties from across the country and have a prosperous holiday.”

Gangnam-gu Holds On-site Sales at District Office Parking Lot on the 17th... Pre-orders from the 5th to 11th Delivered by Courier to 22 Community Centers

Gangnam-gu (Mayor Cho Sung-myung) will hold the ‘2023 Lunar New Year Agricultural, Livestock, and Marine Products Direct Market’ at the district office parking lot on the 17th in celebration of the Lunar New Year.

The market, open from 10 a.m. to 6 p.m., will feature about 80 farms from over 50 locations nationwide selling holiday ceremonial goods such as Korean beef, pears, and apples, as well as local specialties like dried yellow corvina and mushrooms, at prices 5-30% lower than market prices. Purchased items can be shipped by courier if delivery is requested by 4 p.m.

On the day of the event, the first 2,023 customers presenting their purchase receipts will receive 500g of newly harvested rice as a gift. Additionally, a ‘Mobile Knife Sharpening Service’ will be available from 10 a.m. to 3 p.m., with registration starting at 9:30 a.m. on a first-come, first-served basis.

If visiting the site on the day is difficult, customers can pre-order for courier delivery. The pre-order period is from the 5th to the 11th. Customers can check the product list on the district office website or leaflets available at 22 community centers and place orders by phone at their respective community centers.

Mayor Cho Sung-myung said, “We have made it possible for residents burdened by rising prices to purchase affordable and high-quality ceremonial goods. We hope both residents and local producers have a rich and joyful Lunar New Year.”