CJ Foodville Renovates The Place Yeouido IFC Branch

Transformation into 'Fine Casual Dining'
Emphasizing Authentic Wood-Fired Pizza Expertise

The Place Yeouido IFC Branch of CJ Foodville. Photo by CJ Foodville

[Asia Economy Reporter Moon Hyewon] CJ Foodville's The Place announced on the 28th that it has renewed and reopened the ‘Yeouido IFC Branch’ while increasing specialized stores reflecting customer characteristics by commercial district.

Relocated to the basement 3rd floor of Yeouido IFC Mall, The Place Yeouido IFC Branch has been reborn as a ‘fine casual dining’ offering luxurious taste and atmosphere at reasonable prices. The Yeouido IFC Mall commercial district is crowded with office workers during weekday daytime and customers who want to enjoy trendy dining culture in the evening or on weekends.

The most eye-catching feature is the wood-fired oven located at the front of the store. It visually emphasizes the brand’s unique point of baking handcrafted dough aged for 48 hours in a high-temperature wood-fired oven to deliver authentic Italian pizza taste.

Reflecting the Italian dining culture that enjoys wine routinely, the wine selection was also strengthened. From premium wines such as ‘1865 Cabernet Sauvignon’ and ‘Bread & Butter Chardonnay’ to wines in the 30,000 KRW range that can be enjoyed without burden, a variety of wines are available to expand customer choices. Standing bar seats and wine display cabinets were also arranged so customers can enjoy wine in a different atmosphere. In the future, set menus and promotions reinforcing ‘Aperitivo,’ the Italian pre-meal drink culture, will also be offered.

Specialized menus targeting office workers are also introduced. The Place’s signature menu, ‘Tagliata di Manzo,’ is offered in a single serving, making it perfect for a light lunch. A set menu consisting of lunch steak, ‘Ricotta Frutta Salad,’ pasta or pizza, and two glasses of wine is also prepared.

To commemorate the opening of The Place Yeouido IFC Branch, a 30% discount benefit is provided for orders of the bistro set consisting of ‘Crunchy Polpo’ and one bottle of red wine until the 30th. Wood-fired pizza takeout orders can be purchased at a 15% discount from the regular price.