LG CNS Launches First TV Commercial to Solidify Image as a Leading DX Company

[Asia Economy Reporter Yuri Choi] LG CNS announced on the 27th that it has unveiled its first-ever TV commercial since its founding to strengthen its image as a leading company in digital transformation (DX).

The slogan of this TV commercial is "Technology. Creating a New World." The word "Technology" carries a double meaning, representing both the top-tier DX technologies possessed by LG CNS and the recording and narration of the changing world through these technologies.

LG CNS produced a total of three TV commercials focusing on key business areas such as smart logistics, manufacturing DX, and financial DX. The ads concretely showcase how LG CNS applies abstractly perceived new DX technologies like artificial intelligence (AI), big data, and digital twins in industrial sites and everyday life.

Last month, LG CNS released the first commercial titled "Urban Logistics Center (MFC)." The video, published on LG CNS’s official YouTube channel on the 24th, surpassed 4 million views within a month. The commercial begins with a scene where a parcel is delivered immediately within 30 minutes from the urban logistics center. It then transitions to scenes introducing LG CNS’s smart logistics DX technologies that enable instant delivery, including ▲ AI sorting robots ▲ AI picking robots ▲ cube-shaped storage system AutoStore ▲ order pattern prediction and optimization algorithms. The subtitle reads, "LG CNS has always been there in a better world," accompanied by the narration of the slogan "Technology. Creating a New World."

The second commercial is titled "Virtual Factory," and the third is "Future Contact Center (FCC)." In the virtual factory sector, LG CNS is strengthening its manufacturing DX competitiveness by successfully conducting proof of concept (PoC) for virtual factory replacement technologies. The future contact center refers to LG CNS’s next-generation contact center business, which leads AI contact centers (AICC) and AI chatbots.

An LG CNS official stated, "We produced this commercial to show that behind convenient services like instant delivery and AI chatbots lies LG CNS’s DX technology," emphasizing, "Through this, we aim to imprint the image of a DX-leading company that innovates customer value."