A Unique Snack Experience... Samjin Eomukdang Opens First Direct Store in Busan

Samjin Eomukdang Yeongdo Main Branch.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Samjin Eomukdang has opened the first directly managed store in the Busan area, ‘Samjin Eomukdang Yeongdo Main Store,’ in Yeongdo, Busan, to provide a unique snack experience.

‘Samjin Eomukdang’ designed the space and menu to reflect consumer needs, allowing visitors to enjoy ‘Samjin Eomukdang’ not only through taste but also through external elements and the ‘five senses.’

The ‘Samjin Eomukdang Yeongdo Main Store’ applied the renewed interior concept of ‘Samjin Eomukdang,’ creating a simpler and more casual atmosphere.

Centered around ‘Burgundy,’ a toned-down version of Samjin Eomukdang’s point color red, customers can experience a unique harmony of various primary colors.

Menus such as fish cake pasta tteokbokki, Oh! Ice Cream, mala tofu tteokbokki, and kimchi risotto feature newly developed fusion dishes that differ from traditional snack menus.

Additionally, lemon ginger highball and original highball, rarely seen in typical snack shops, have been launched to satisfy customers’ tastes.

The ‘Samjin Eomukdang Yeongdo Main Store’ is located right in front of the Samjin Eomuk main store and operates on a total area of 37.5 pyeong across the first and second floors.

An opening commemorative event is also underway, offering a 20% discount coupon for the Samjin Eomukdang Yeongdo Main Store to customers using the nearby Samjin Eomuk main store, Samjin Eomuk Experience Center, and AREA6.

This event runs until January 12 of next year, and the coupon usage period extends until March 13 of next year.

Samjin Eomuk’s nonprofit corporation ‘Samjin Eum’ conducted and operated ‘Busanseureoun Jejakso,’ a local creator collaboration package design project, as part of the Busan Technopark business.

The project was carried out in collaboration with member companies of the Busan Premium Seafood Association, and the produced packages and creator introduction exhibition will be displayed at Samjin Eomuk Busan Station Plaza Store until the 26th.