Nabi Taworld Opens New Store at Starfield COEX Mall... Collaboration with Artist Osu

Premium overseas toy distributor Navita World recently announced on the 13th that it has opened a new directly managed store at Starfield COEX Mall in Samseong-dong.

Located on the B1 floor of Starfield COEX Mall, the new store is designed with the concept of a toy shop full of joyful experiences. Notably, the collaboration with artist Osu, who visualizes green vitality and expresses his artistic world with an interest in natural ecosystems, is worth attention. Navita World conducted this collaboration with Osu to create a new space by matching "the origin of the world" with children and sprouts.

At the store entrance, two textile installations by artist Osu, "Floating Green 003" and "Moving Green 004," are displayed. "Floating Green 003" is inspired by the deep-sea organism Marimo, while "Moving Green 004" is inspired by the movement of a waterfall, capturing customers' attention.

The seeds in the vending machine in one corner of the store can be received by donating unused toys. This was planned to convey the message that, just as various upcycling is possible through recycling, donating discarded toys can sprout new life.

Unique displays also stand out. Toys displayed in showcase cases resembling those found in cafes rather than traditional toy shelves, colorful and intuitive product information boards, and the artwork "Spectrum" made of about 550 Siku cars on the wall all provide enjoyable experiences for customers visiting the store.

To celebrate the opening of the Starfield COEX Mall store, Navita World has prepared various promotions. Until December 25, all customers visiting the store can participate in a raffle event. Participants have a chance to win prizes such as a 5-star Lahan Hotel Gyeongju accommodation voucher, department store gift certificates, Navita World toys, chicken, or coffee gifticons. Winners will be announced on December 28 on Navita World's official Instagram.

There are also gift-with-purchase events based on spending amounts. Customers who spend over 10,000 KRW will receive a Schleich llama figure; over 50,000 KRW will receive a seed kit that grows vigorously; over 200,000 KRW will receive a 10% reward 20,000 KRW gift certificate; and spending 400,000 KRW will receive a 15% reward 60,000 KRW gift certificate. These events run until December 31.

Navita World stated, "We have strived to approach the newly opened COEX Mall store with a unique charm not seen in existing stores," and added, "As exchange rates rise, we have prepared various reasonable price promotions for those hesitant to purchase imported toys, so we ask for your great interest."

Meanwhile, at the newly opened Starfield COEX Mall store, customers can find a variety of toys imported and distributed by Navita World, including Bruder, Siku, Todis, Haba, Schleich, and Melissa & Doug.