Hankook Tire Selected as Korea's Best Company for Customer-Friendly Website

Web Award Korea Grand Prize in Manufacturing Sector

[Asia Economy Reporter Kiho Sung] Hankook Tire & Technology (Hankook Tire) announced on the 9th that its website won the Grand Prize in the manufacturing sector at the ‘Web Award Korea 2022’ organized by the Korea Internet Professionals Association (KIPFA).

The ‘Web Award Korea’ is the most prestigious web evaluation awards ceremony in Korea that selects websites providing innovative and excellent customer experiences throughout the year. The evaluation panel, consisting of over 4,000 leading internet professionals in Korea, selects and awards outstanding services based on a total of 18 evaluation criteria across six categories: visual design, user interface design, technology, content, service, and marketing.

In May, Hankook Tire renewed its existing website into a digital innovation space linking brand experience and sales space. In particular, the user-centered revamp received high evaluations for convenience and differentiation.

The brand website features content such as the ‘ABB FIA Formula E World Championship,’ the electric vehicle-exclusive tire brand ‘iON,’ Asia’s largest tire test track ‘Hankook Technoring,’ and the ‘SYSTEM Collaboration’ on the main page, allowing users to experience Hankook Tire’s unique innovative technology and premium brand image.

For the product and sales website, the product search function was enhanced to help customers find tires suitable for their vehicles quickly and easily, and customer convenience was further improved by providing store information based on user location.

Additionally, through the customer support page, information related to tires, which is the company’s core business, such as service and warranty policies, driving information, and tire maintenance guides, was provided to increase customers’ information accessibility. By utilizing the media center to quickly update the latest news, the premium value of the global brand ‘Hankook’ was conveyed to customers.

Furthermore, separate pages for ESG and financial status were prepared within the site to disclose transparent corporate information to customers, continuing efforts to enhance customer and shareholder value.

Hankook Tire plans to continuously improve customer convenience and satisfaction by providing websites and content optimized for the digital environment in the future.