CentOn Develops Signature Fragrance for Kakao Mobility

Indoor Long-Hour Taxi Drivers Energized by 'Slow Green' Scent Applied to All Vehicles of 'KakaoT Venti'

Paper air freshener containing Kakao Mobility's signature scent 'SLOW GREEN'. [Photo by Kakao Mobility]

[Asia Economy Reporter Kim Jong-hwa] A large taxi carrying a signature (CI) scent has emerged in Korea, drawing attention. Scent marketing specialist Centon announced on the 7th that it has developed a signature (CI) scent in collaboration with Kakao Mobility.

Kakao Mobility's signature scent, 'Slow Green,' was developed at Centon's scent research and development (R&D) center to invigorate taxi drivers who work long hours inside vehicles and to provide passengers riding KakaoT with a pleasant first impression.

Lee Geun-soon, team leader of Centon's scent R&D center, said, "The Slow Green scent is composed of notes that follow a citrus mint-floral-woody progression," adding, "It will refresh taxi drivers and offer comfort to passengers."

The newly developed Slow Green signature scent was created in two types considering the car interior space: a subtly diffusing paper air freshener and a room spray type that can be used as needed. It was first applied to KakaoT Venti vehicles. KakaoT Venti's premium scent marketing service is expected to significantly enhance passengers' satisfaction with their travel experience through a differentiated brand taxi experience and the signature scent.

Yoo Jung-yeon, CEO of Centon, said, "The signature scent Slow Green was formulated after multiple tests to satisfy both drivers and passengers," adding, "We hope many people will experience pleasant travel accompanied by this scent."