Modamoda Announces Recruitment of 50,000 Nationwide Participants for 'Darkening Shampoo' Trial Program

[Asia Economy Reporter Moon Hyewon] Modamoda announced on the 7th that it is recruiting a "nationwide 50,000-person trial group" until the 18th of this month, allowing people to directly experience the popular product ‘Prochange Darkening Shampoo.’

Prochange Darkening Shampoo uses polyphenols extracted from various seaweeds such as Chlorella vulgaris, gamtae (Ecklonia cava), miyeok (Undaria pinnatifida), flat parae (Porphyra tenera), and bangsamunidolgim (Porphyra yezoensis), which are excellent for strengthening hair roots and preventing hair loss. Compared to the existing ‘Prochange Black Shampoo,’ it contains 10 times more polyphenols, which accelerates the darkening process by about twice the average speed.

Anyone can participate in the trial group by applying for sampling through the official mall. The selected 50,000 participants will receive a 7-day kit of Prochange Darkening Shampoo (7g) and a 10% discount code.

After receiving the sample, an additional certification event is also prepared. By uploading a review and photo of using Modamoda shampoo on the official mall with the required hashtags, 1,000 people will be selected by lottery to receive ‘Prochange Darkening Shampoo (100g).’