[Asia Economy Reporter Eunmo Koo] Haitai Confectionery announced on the 7th that its Choco Bar Jayujigan will release "Salted Almond Caramel," which adds a salty taste to the sweet flavor.
This is the first time since its initial launch in 1990 that Jayujigan has incorporated a salty taste while maintaining its sweetness, even with changes in size and nuts. The new product is characterized by a perfect blend of sweetness and saltiness, with the salty flavor popping within the sweetness of chocolate and caramel, tailored to young consumers' tastes. Salt granules are directly added between the sweet caramel layers, delivering the salty taste immediately to the tip of the tongue. According to the company, the saltiness is not persistent in the mouth but rather clean, enhancing the rich sweet flavor of the caramel.
A Haitai Confectionery representative said, "This new product, which adds a salty taste to a sweet choco bar that is perfect for when your blood sugar drops and you feel hungry, is a completely rejuvenated offering," and added, "As the first domestic choco bar product to include a salty flavor, we expect it to receive a positive response in the market."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
