[Asia Economy Reporter Choi Dae-yeol] BMW Korea announced on the 5th that it has chosen the new brand campaign slogan as 'born BOLD.' The campaign focuses on delivering the message of discovering the inner elegance and strength everyone possesses to live 'more authentically.'
The company selected six individuals who have pioneered their own paths. The first campaign video features broadcaster Kim Nayoung. Through the progressive and unique stories of each individual, the company stated it aims to convey the brand's values.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
