Concept Store 'Dior Seongsu' Presents Captivating Display for Year-End

- Four Worlds Colored by Dior's Reinterpreted Core Codes Unfold in Display
- 'Year-End Atmosphere' Presented with Dreamy & Three-Dimensional Media Facade Technology

[Photo by DIOR]

The Dior (DIOR) House's concept store, 'Dior Seongsu,' presents a captivating display to celebrate the year-end.

This display features a mesmerizing and three-dimensional video reinterpretation of Dior's core codes every evening, capturing attention.

The video, like a continuously moving curtain, softly transitions through lyrical scenes, beginning with dazzlingly sparkling Cannage patterns that fill the screen, followed by richly flowing floral motifs that dance, and culminating in a spectacular fireworks show?four mesmerizing worlds shown in sequence that are impossible to look away from.

[Photo by DIOR]

Korean digital design company d’strict infused innovative ideas into this Dior event. They developed customized media facade technology that freely utilizes the architectural lines of the Seongsu-dong concept store, adding even more charm to the concept store. The architectural lines of Dior Seongsu are a symbolic element honoring Christian Dior’s first dream of becoming an architect long before he became a fashion designer.

Through this display, Dior Seongsu plans to decorate a joyful year-end by portraying the Dior House’s transcendent journey toward dreams and originality.