CU, Beer Sales Increase by 155.2%
Sales Surge at Stores Near Gwanghwamun
Sales Continue to Rise Even After Advancing to Round of 16
Customers are purchasing products at the Emart24 convenience store near Gwanghwamun Square in Seoul. (Photo by Emart24)
[Asia Economy Reporter Lim Chun-han] On the day the South Korean national soccer team secured their advancement to the Round of 16 by defeating Portugal, convenience store sales saw a significant increase.
According to CU on the 4th, beer sales from 6 PM to midnight on the 2nd increased by 155.2% compared to two weeks before the World Cup opening. Wine sales rose by 124.5%, distilled spirits by 121.1%, soju by 120.1%, and Makgeolli by 110.1%. Fried chicken (193.2%), dried snacks (161.3%), refrigerated instant meals (170.8%), and processed meat products (114.9%) also recorded high sales growth rates.
At 7-Eleven, chicken sales increased by 70% compared to three weeks ago. Snacks (45%), dried snacks (50%), beer (70%), and refrigerated and frozen convenience foods (60%) also sold well. At Emart24, sales of easy snacks (92%), wine (83%), refrigerated and frozen snacks (82%), and beer (81%) increased compared to two weeks ago.
Stores near Gwanghwamun Square, where street cheering events were held, also saw significant sales increases. At CU, sales of hand warmers rose 11.5 times, instant brewed coffee 8.8 times, single-cup beverages 7.1 times, and disposable batteries 7.4 times. At 7-Eleven, beer sales increased 11 times, mats 10 times, dried snacks 8 times, and snacks 4 times.
After the Round of 16 qualification was confirmed, sales continued to rise even after the match ended. According to CU, sales began to increase by 28.4% from 9 PM, three hours before the match started, and surged to 75.6% by 11 PM. From midnight to 2 AM during the match, sales decreased by 9.7% compared to usual, but from 2 AM to 3 AM, people returned to convenience stores, peaking at 111.9%.
A convenience store industry official said, “As a miracle happened in Qatar and our national team advanced to the Round of 16, many people visited convenience stores late into the night, still basking in the victory’s afterglow,” adding, “We will actively support the nationwide cheering campaign by preparing various customer promotions so that fans can continue to cheer for the team’s success in the main tournament.”
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