Shinsegae Department Store Launches Subscription Service for Department Store Side Dishes

Side Dish Subscription Service by Shinsegae Department Store. (Photo by Shinsegae Department Store)

[Asia Economy Reporter Jeon Jinyoung] Shinsegae Department Store announced on the 4th that it will launch a side dish subscription model starting from the 5th of this month. For 162,000 KRW per month, customers can receive seasonal dishes, side dishes, soups, and stews delivered to their homes four times a month.

Since October last year, Shinsegae has been running a pilot side dish subscription service for premium customers, and now it is expanding the service to all customers. Customers who wish to subscribe to the side dish service can apply through the side dish section in the food hall of the Shinsegae Department Store mall on SSG.com. Additionally, by searching for ‘Sihwadang’ on SSG.com, customers can directly subscribe to the related products.

For the launch of this regular side dish subscription service, Shinsegae Department Store partnered with the Sihwadang brand, operated directly by Chef Kim Jaehee, who has 25 years of culinary experience.

The main dishes include popular menu items such as Tteokgalbi (grilled short rib patties), braised cutlassfish, beef bulgogi, and spicy stir-fried pork. Soups and stews tailored to different tastes include auksuk (mallow) soup, curry, cheonggukjang (fermented soybean paste stew), radish soup, tofu shrimp-jeot soup, and red bean porridge.

Side dishes are composed of three varieties using seasonal ingredients, such as seasoned cockles, seasoned rapeseed greens, braised squid with king oyster mushrooms, and stir-fried pork with garlic scapes. The main dish, soup/stew, and side dishes are newly arranged each time. The price for the main dish, soup/stew, and side dishes is 45,000 KRW. Subscribing to side dishes four times a week offers a 10% discount compared to the regular price, with direct home delivery.

For customers who find the monthly four-time subscription burdensome, a tasting service is also available. The price is 45,000 KRW for a one-time trial.

The subscription order deadline is every Sunday at 11 PM, and ordered side dishes are delivered early Friday morning each week.

Choi Wonjun, head of food at Shinsegae Department Store, stated, “Shinsegae Department Store, which has been leading the industry by operating a food hall with fresh ingredients, premium food and beverages (F&B), and the latest food trends, has launched the side dish subscription model to further enhance customer convenience.”