Kyobo Bookstore: "Novel Sales Increase 16.7 Times Thanks to the Popularity of the Drama 'The Youngest Son of a Chaebol Family'"

[Asia Economy Reporter Seo Mideum] The enthusiasm for 'Trend Korea 2023' has remained strong throughout its publication, maintaining the overall number one position. Jeong Jia's 'Father's Liberation Diary' followed closely, holding the overall second place for the second consecutive week. The web novel 'Debut Mot Hamyeon Jneun Byeong Geollim' immediately rose to third place in the overall rankings upon its release as a printed book. Having secured a fandom through web novels and webtoons, it received immense love from readers by releasing merchandise products and limited edition sets that stimulated fans' desire to collect. Female readers accounted for 92.0% of purchases, showing explosive popularity, with women in their 20s making up 42.8% and teenage women 22.4%, highlighting the fandom's active role.

Additionally, the popularity of web novels is influencing the bookstore market. Interest in the original work 'Jaebeoljip Maknae Adeul' has increased due to the drama adaptation, entering the weekly bestseller list for the first time. Sales have also risen 16.7 times compared to before the drama aired. As the drama gains popularity, interest in the book is expected to rise even further.