Clothing shopping mall PVCS (CEO Baek Jong-min (Chummi)) announced that it opened a showroom in Hannam-dong on Thursday, December 1.
Previously operating a showroom in Sinsa-dong, PVCS has relocated to Hannam-dong, adjacent to a variety of fashion beauty brands and complex cultural spaces, expecting to attract many customers.
To celebrate the opening of the Hannam-dong showroom, PVCS held a donation photo exhibition as a pre-event from Thursday, November 24 to Saturday, November 26, attracting over 2,000 visitors during the exhibition period and raising anticipation for the showroom opening.
The newly opened PVCS Hannam-dong showroom features an entire building exterior in white tones and an eye-catching floor-to-ceiling glass design, creating a stylish space. The stair railing connecting the first and second floors inside the showroom is decorated with the PVCS alphabet, expected to become a new photo spot for customers.
The showroom operates on two floors. On the first floor, alongside the PVCS showroom, the specialty coffee roastery brand 'Milestone Coffee Stand' operates, while the second floor consists of the showroom and three fitting rooms. One of the fitting rooms is highlighted with adjustable lighting and a rug to allow for emotional self-photography.
At the PVCS showroom, customers can enjoy a differentiated brand experience by tasting coffee from the soon-to-open Milestone Coffee Stand while leisurely shopping. Additionally, visitors can browse and purchase clothing, shoes, and bags featured on the PVCS online store and those planned for sale.
To commemorate the showroom opening, PVCS will offer free macarons and cookies on a first-come, first-served basis to customers visiting on Thursday, December 1.
A PVCS representative stated, “Through the opening of the Hannam-dong showroom, we will strive to provide customers with a more special experience in a new space and maintain PVCS’s customer-friendly identity.”
PVCS is a clothing brand celebrating its 5th anniversary this year, dedicated to creating clothes that anyone can wear slowly and for a long time, carefully designing and producing even the materials. Offering a wide range of designs from office looks to date looks and basic styles, PVCS is preparing to enter the U.S. market in 2023.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
