Creating a Sustainable Content Industry
23 Companies Including Domestic Production Firms Participate
[Asia Economy Reporter Lim Hye-seon] CJ ENM and the Korea Creative Content Agency have jointly launched an ESG initiative for a sustainable content industry.
On the 1st, CJ ENM announced that it had launched the Eco Content Production (ECP) initiative together with the Korea Creative Content Agency. The ECP initiative is an open consultative body aimed at fostering a sustainable content industry, established with content producers who share the purpose and goals of protecting the natural environment ecosystem and sustaining balanced development of the industrial ecosystem.
The ECP initiative has established a total of 12 standards to minimize environmental impact during content production and to create a healthy content production and service environment. The natural environment sector includes guidelines on forest protection, water resource conservation, animal welfare, energy efficiency, carbon footprint, and resource circulation. The industrial ecosystem sector covers safety management, working environment, diversity, creators' rights, content copyright, and fair trade.
Currently, the ECP initiative has begun participation with a total of 23 companies and organizations, including CJ ENM and the Korea Creative Content Agency, and plans to expand participation within the content industry next year. Along with the Korea Drama Producers Association and the Korea Broadcasting and Video Producers Association, Kim Jong-hak Production, Group Eight, Red Pictures, Mediahwa, Samhwa Networks, Story TV, Studio Dragon, Spatifulm, CR Media, Iter, Apollo Pictures, Urban Works, Interz, AStory, G&G Production, PD House, Fan Entertainment, CJ ENM Studio, IMTV, and others have pledged to work together to establish a proper ESG culture. Companies participating in the ECP initiative will actively lead efforts to spread consensus on ESG throughout the content industry and to create a healthy content production and service environment.
Going forward, the ECP initiative plans to develop detailed guidelines for content production and service sites to spread positive influence through content based on ECP standards. It will also introduce a carbon footprint calculator to measure carbon emissions during content production and strengthen the ECP foundation through climate change response efforts within the content industry.
Gu Chang-geun, CEO of CJ ENM, said, "ECP is our industry's collective commitment to the sustainable growth and development of the content industry," adding, "We will establish a virtuous cycle system that the entire industry can participate in and create sustainable change."
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