KB Kookmin Bank Ranks First in National Customer Satisfaction Survey for Commercial Banks

On the 29th, at Lotte Hotel located in Jung-gu, Seoul, Ahn Wanki, Chairman of the Korea Productivity Center (left), and Lee Jaegun, President of KB Kookmin Bank (right), are posing for a commemorative photo at the '2022 National Customer Satisfaction Index (NCSI) No.1 Company Certification Ceremony.'

[Asia Economy Reporter Bu Aeri] KB Kookmin Bank announced on the 29th that it was selected as the No. 1 bank in the commercial bank sector in this year's National Customer Satisfaction Index (NCSI) survey. This marks the 16th time it has ranked first.

The NCSI survey is a customer satisfaction measurement index jointly developed by the Korea Productivity Center and the University of Michigan in the United States, using the same measurement method as the American Customer Satisfaction Index (ACSI).

KB Kookmin Bank provides non-face-to-face services that encompass everyday life beyond finance, centered on 'KB Star Banking' and 'Liiv Next.'

It also continuously promoted innovation in face-to-face channels, such as the '9To6 Bank' to improve customers' financial accessibility and the 'KB Senior Lounge' to address the financial blind spots of financially vulnerable groups.

In addition, since last year, the bank has been conducting mobile customer experience surveys to monitor all processes including branches, products, systems, and services, and is working on service improvements.