Daesun Joojo and Busan National University Win-Win! ... Joint Marketing Strategy Presentation Held

A university student belonging to the academic club 'Seonghye' at Pusan National University Business School is presenting a product idea at the Daesun Brewery marketing strategy presentation.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Busan local company Daesun Joojo and students from Busan National University’s Department of Business Administration held a joint marketing strategy presentation event that benefits both parties.

On the 28th, a marketing strategy presentation titled “Becoming Daesun Culture” was held at the Daesun Joojo headquarters in Sajik-dong, Dongnae-gu, Busan.

At the presentation, ideas were proposed on new products and product design, strengthening SNS promotion, and enhancing on-site sales performance.

At the strategy presentation, about 20 university students from the Busan National University Business School academic club ‘Seonghye’ were divided into four teams and presented strategies they had prepared over one semester to expand the market share of Daesun Joojo products.

The students suggested expanding the premium line based on distilled soju to increase Daesun’s market share and proposed planned products with label design changes through collaboration with local artists.

They also argued that plogging events, which attract young people interested in ESG management, should be held and promoted on SNS to create a channel for continuous communication with the local youth.

Daesun Joojo plans to refer to the feasible ideas proposed by Busan National University students when producing soju products and promotional materials and will actively nurture prosumers (producer+consumer).

Additionally, taking this strategy presentation as an opportunity, they plan to maintain ongoing communication with the students and reflect their opinions throughout the marketing process.

Daesun Joojo stated, “It was a mutually beneficial time as it gave local university students majoring in business administration the opportunity to participate in management activities and allowed us to gain fresh ideas from the students.”

Park Seung-hyun, president of the academic club Seonghye, said, “Seeing Daesun Joojo’s various social contributions as a local company, we wanted to develop products that local young people would like together. We are grateful to have been given the opportunity to directly participate in corporate activities such as product development and marketing as local university students majoring in business administration.”

Daesun Joojo CEO Jo Woo-hyun said, “We appreciate the local university students’ affection for local companies and their many valuable suggestions. We will approach with good products and marketing strategies to meet the expectations of local young people.”