[Click eStock] “Mr. Blue, ‘The Youngest Son of a Conglomerate Family’ Brings Positive Momentum”

[Asia Economy Reporter Jang Hyowon] KB Securities analyzed on the 28th that Mr. Blue is expected to benefit from the recent popularity of the drama ‘Jaebeoljip Maknae Adeul’ by providing the web novel service.

Im Sang-guk, a researcher at KB Securities, stated in a report on the same day, “The JTBC drama ‘Jaebeoljip Maknae Adeul’ is a tentpole (blockbuster) drama jointly produced by SLL Joongang and RaemongRaein, and global box office expectations are rising,” adding, “According to OTT Rakuten Viki, since the global service launch of ‘Jaebeoljip Maknae Adeul,’ it has ranked among the top in most countries.”

Currently, Mr. Blue offers the ‘Jaebeoljip Maknae Adeul’ web novel viewing service on its own platform. It is estimated that the average daily service usage revenue of the Jaebeoljip Maknae Adeul web novel has increased about 10 times after the drama aired.

Researcher Im said, “Through its own webtoon platform know-how, the construction of a web novel platform is underway, and additional annual sales of over 20 billion KRW are expected,” and analyzed, “Synergy effects are also expected through various forms of value chain expansion such as the acquisition of ‘Donga Media,’ the second-largest web novel company in the industry, and ‘Yeongsang Publishing Media.’”

Furthermore, he emphasized, “Expansion of small and medium-sized game publishing, continuous updates of EOS, and especially the scheduled release of ‘EOS Black’ in the second half of 2023 are expected to mark a second leap in the game business sector,” adding, “The strategy for growth, including aggressive IP expansion to utilize proven martial arts IP and discover killer content, as well as continuous release of new webtoons and web novels, is positive.”